29 March 2019 – Fifteen tour operators from Korea specialising in the Luxury Travel market have been invited on an exclusive trip to Bangkok and Phuket to familiarise themselves with the extensive range of superb products and services that would appeal to their clientele.

Organised by the Tourism Authority of Thailand’s East Asia Market Division and TAT Seoul Office, the trip is in line with the overall strategy to promote Thailand as a Quality Destination, especially to the high-spending niche markets; such as, golfers, weddings and honeymoons, health and wellness.

The Korean buyers have been meeting with 40 Thai sellers based in Bangkok, Phuket, Phetchaburi, Ko Samui, Prachuap Khiri Khan, Pattaya, Phang Nga,and Krabi.

A welcome reception on 26 March, 2019, at the Hyatt Regency Phuket was followed by a market briefing, networking lunch and luxury travel sales meeting at The Slate Hotel in Phuket on 27 March, 2019. The buyers then flew to Bangkok to the Waldorf Astoria Bangkok for another round of B2B meetings on 29 March, 2019.

Mr. Yuthasak Supasorn, Governor of the TAT, said, “This fam trip has helped to further enhance the image of Thailand as a premier luxury destination. We offer a plethora of customised luxury experiences for Korean guests. These include five-star boutique resorts offering privacy and seclusion, upscale restaurants, award-winning spas and certified health centres, and some of the most elegant shopping malls.

“For Korean visitors, TAT is now focussing on the luxury, honeymooner, golf, and family markets. Thailand has all the necessary products and prerequisites to cater to these markets. It has affordable luxury products, good weather conditions and friendly hospitable people who respect age and family ties. Hence, the marketing strategies being followed are in accordance with that – working with tour operators, airlines and the media to pitch the right product at the right customer segment at the right time at the right price.”

In October, 2018, Thailand and Korea celebrated the 60th anniversary of the establishment of diplomatic relations.

Visitors from South Korea to Thailand grew from 203,000 in 1998 to 1,796,596 in 2018, generating an estimated 80.369 billion Baht in tourism revenue.

In January – February 2019, South Korean visitor arrivals to Thailand totalled 392,520, up by 9.71% over the same period of 2018. TAT expects to see the growth of 4.84 percent and 10.84 percent from the number of arrivals and tourism revenue, respectively.

As of the winter schedule (28 October 2018 – 30 March 2019), there are 217 direct scheduled flights weekly between South Korea and Thailand by Thai Airways International, Korean Air, Asiana Airlines, Jin Air, Jeju Airlines, Eastar Jet, Thai Air AsiaX and T’Way Air.

Titiporn Manenate TAT Executive Director of East Asia Region, Siriges-a-nong Trirattanasongpol Director of the TAT’s Seoul office, Jomsurang Chalermkawun Marketing Officer TAT Phuket